{"id":5192,"date":"2026-06-04T10:10:05","date_gmt":"2026-06-04T08:10:05","guid":{"rendered":"https:\/\/www.pilates10.com\/franquicias\/?p=5192"},"modified":"2026-06-04T16:51:26","modified_gmt":"2026-06-04T14:51:26","slug":"fidelizacion-clientes-pilates10","status":"publish","type":"post","link":"https:\/\/www.pilates10.com\/franquicias\/fidelizacion-clientes-pilates10\/","title":{"rendered":"El coste oculto de un \u00abadi\u00f3s\u00bb (y el dato de Stanford)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1 fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;\"><p>En mi \u00faltimo correo te habl\u00e9 del peligro del \u00abEfecto Novedad\u00bb y de c\u00f3mo los negocios basados en \u201cexperiencias\u201d deben orientar su negocio a captar y no a retener. Hoy quiero cruzar la l\u00ednea y mostrarte la cocina de nuestro modelo: <b>c\u00f3mo hacemos que la gente se quede.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">En el mundo de la inversi\u00f3n en salud, hay una m\u00e9trica que a menudo se ignora pero que puede desangrar un activo: el Coste de Adquisici\u00f3n de Clientes (CAC).<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\"><p><span style=\"font-weight: 400;\">Cualquier negocio puede inflar sus n\u00fameros el primer mes a base de talonario y marketing agresivo. Lo dif\u00edcil, y lo que realmente genera dividendos a un inversor, es conseguir que esos clientes sigan pagando su cuota a\u00f1o tras a\u00f1o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfC\u00f3mo lo logramos en Pilates10? No es una suposici\u00f3n; nos basamos en la ciencia del negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan un c\u00e9lebre estudio del <\/span><i><span style=\"font-weight: 400;\">Stanford Research Institute<\/span><\/i><span style=\"font-weight: 400;\"> de Estados Unidos, los clientes de un centro no se fidelizan por el conocimiento t\u00e9cnico o las m\u00e1quinas (eso solo representa un 12.5%). El <\/span><b>87.5% de la fidelizaci\u00f3n depende de las relaciones humanas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ah\u00ed es donde nuestros \u00abdetalles del d\u00eda a d\u00eda\u00bb marcan la diferencia financiera. Si quieres retener has de poner el foco en las personas. Nosotros entrenamos a nuestros equipos bajo protocolos muy claros:<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#df4724;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>El protocolo de recepci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Cosas tan obvias (pero tan descuidadas en el sector) como levantarse de la silla, sonre\u00edr y llamar al socio por su nombre de forma genuina.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>La cultura de la escucha:<\/b><span style=\"font-weight: 400;\"> Interesarse por la historia real de cada persona para ofrecerle exactamente lo que necesita.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-angle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><b>El c\u00edrculo de la satisfacci\u00f3n:<\/b><span style=\"font-weight: 400;\"> Un sistema donde logramos que el socio se sienta feliz esa hora que pasa en el estudio. Si est\u00e1 feliz, viene m\u00e1s veces; si viene m\u00e1s veces, consume m\u00e1s servicios y se fideliza a largo plazo.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-top:20px;--awb-margin-bottom:10px;\"><p><span style=\"font-weight: 400;\">Para ti como inversor, esto se traduce en una ventaja competitiva gigante: un modelo predictivo, seguro y con tasas de retenci\u00f3n muy superiores a la media del mercado, porque cuidamos lo que la competencia ignora.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-margin-top:10px;--awb-margin-bottom:10px;\"><p><span style=\"font-weight: 400;\">Si buscas diversificar tu capital en un negocio de salud s\u00f3lido que entiende que los detalles sostienen la rentabilidad, hablemos.<\/span><\/p>\n<p><a href=\"https:\/\/calendly.com\/pilates10franquicias\/cita-programada?month=2026-03\"><span style=\"color: #df4724;\"><b>&gt;&gt; Haz clic aqu\u00ed para reservar tu llamada<\/b><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nos vemos en el camino hacia el \u00e9xito,<\/span><\/p>\n<p><b>Un solo cuerpo, cu\u00eddalo bien \ud83e\udde1<\/b><\/p>\n<\/div><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:var(--awb-color1);--awb-pic-borderradius:0px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:2px;--awb-social-box-border-right:2px;--awb-social-box-border-bottom:2px;--awb-social-box-border-left:2px;--awb-social-box-border-color:var(--awb-custom14);--awb-social-box-border-color-hover:var(--awb-color1);--awb-social-box-colors-hover:var(--awb-custom12);--awb-social-icon-boxed-colors:var(--awb-color5);--awb-social-icon-colors:var(--awb-color1);--awb-social-icon-colors-hover:var(--awb-color1);\"><div class=\"person-desc\" style=\"background-color:var(--awb-color1);padding:40px;margin-top:0;\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\"><\/span><span class=\"person-title\">Montse Pujol<\/span><\/div><div class=\"fusion-social-networks boxed-icons\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/montsepujolmartinez\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color5);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"LinkedIn\" title=\"LinkedIn\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-youtube awb-icon-youtube custom\" aria-label=\"fusion-youtube\" href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color5);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"YouTube\" title=\"YouTube\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp custom\" aria-label=\"fusion-whatsapp\" href=\"https:\/\/api.whatsapp.com\/send?phone=34657973448\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color5);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Whatsapp\" title=\"Whatsapp\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:&#102;ra&#110;q&#117;&#105;c&#105;&#097;s&#064;p&#105;&#108;&#097;t&#101;&#115;&#049;0&#046;c&#111;m\" target=\"_self\" style=\"color:var(--awb-color1);background-color:var(--awb-color5);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Mail\" title=\"Mail\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-phone awb-icon-phone custom\" aria-label=\"fusion-phone\" href=\"tel:657 973 448\" target=\"_self\" style=\"color:var(--awb-color1);background-color:var(--awb-color5);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Phone\" title=\"Phone\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\">Direcci\u00f3n Operativa Pilates10 Franquicias<br \/>\nMarketing Digital y SEO de Pilates10 Academy<\/div><\/div><\/div><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:84px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color1);border-width:2px;border-color:var(--awb-custom_color_3);border-style:solid;\"><div class=\"reading-box-additional\">\n<p><span style=\"color: #333333;\">Si este post ha sido de tu agrado te agradecemos que lo compartas con tus amigos, y si quieres a\u00f1adir algo m\u00e1s, \u00a1No dudes en dejarnos un comentario!<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"color: #333333;\">Recuerda que tambi\u00e9n nos puedes encontrar en<\/span><span style=\"color: #df4724;\"> <a style=\"color: #df4724;\" href=\"https:\/\/www.linkedin.com\/company\/pilates10\/\">Linkedin<\/a> <\/span><span style=\"color: #333333;\">y nuestro<\/span> <span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\">Canal Youtube<\/a><\/span> <span style=\"color: #333333;\">(Suscr\u00edbete para estar al d\u00eda de nuestro contenido \ud83d\ude09) , o visitar nuestra web<\/span> <span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/www.pilates10.com\/franquicias\">www.pilates10.com\/franquicias\/<\/a> <\/span><span style=\"color: #333333;\">\u00a1Muchas gracias por estar ah\u00ed y hasta el pr\u00f3ximo post!<\/span><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":399,"featured_media":5193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":{"telephone":"+34657973448","message_send":"Hola! Gracias por contactarnos. Soy Montse, \u00bfEn qu\u00e9 puedo ayudarte?"},"footnotes":""},"categories":[6,8],"tags":[45,89,88,83,15,16,20,46],"class_list":["post-5192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-general","tag-abrir-centro-pilates","tag-break-even","tag-competencia","tag-estudios-pilates","tag-franquicia","tag-franquicia-pilates","tag-inversion","tag-inversion-segura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>fidelizaci\u00f3n de clientes en fitness: el secreto de Pilates10<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Pilates10 trabaja la fidelizaci\u00f3n de clientes en fitness con protocolos, gesti\u00f3n y experiencia de cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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