{"id":5183,"date":"2026-05-29T08:49:28","date_gmt":"2026-05-29T06:49:28","guid":{"rendered":"https:\/\/www.pilates10.com\/franquicias\/?p=5183"},"modified":"2026-06-04T16:51:50","modified_gmt":"2026-06-04T14:51:50","slug":"franquicia-pilates-rentable-modelo-sostenible","status":"publish","type":"post","link":"https:\/\/www.pilates10.com\/franquicias\/franquicia-pilates-rentable-modelo-sostenible\/","title":{"rendered":"Define bien tu propuesta de valor"},"content":{"rendered":"

Existe una trampa silenciosa en el mundo del fitness y la salud que yo llamo el <\/span>\u00abEfecto Novedad\u00bb<\/b>.<\/span><\/p>\n

Seguro que los has visto: locales con un dise\u00f1o impecable, maquinaria que brilla bajo luces LED, unas web super modernas\u00a0 y un feed de Instagram que parece una revista de moda. Desde fuera, parecen un \u00e9xito rotundo.<\/span><\/p>\n

Cuando no tienes conocimientos en gesti\u00f3n y an\u00e1lisis de mercados, este tipo de oferta parece triunfadora, pero.. puede confundirte.\u00a0<\/span><\/p>\n

Al analizar un negocio debes saber ver cual es la propuesta de valor real y debes poder distinguir entre un negocio que vende <\/span>\u201cuna experiencia\u201d <\/b>y uno que vende \u201c<\/span>un servicio con valor <\/b>intr\u00ednseco\u201d.<\/span><\/p>\n<\/div>

Si vendes una experiencia no es tan importante el servicio en s\u00ed mismo, sino la experiencia vivida: m\u00fasica, luces, entorno, fotos, etc\u2026<\/span><\/p>\n

Esto no es bueno ni malo, es una propuesta de valor diferente. El servicio es <\/span>\u201cla excusa\u201d <\/b>para vivir la experiencia.<\/span><\/p>\n

El peligro es que las experiencias tienen sentido cuando son novedosas. El que busca experiencias no repite muchas veces la misma.\u00a0\u00a0<\/span><\/p>\n<\/div>

\u00bfPuedo vivir durante mucho tiempo de gente nueva y variada que busca la novedad, la foto, la \u00faltima moda? si, puedes, pero es arriesgado.\u00a0<\/span><\/p>\n

Lo importante es que entiendas la propuesta de valor real que vas a ofrecer y seas consciente de lo que valora el mercado de tu servicio.<\/span><\/p>\n

En un servicio as\u00ed, <\/span>las tasas de fidelizaci\u00f3n son irrelevantes.<\/b> Es normal que la gente vaya y venga de manera constante. De hecho, no has de tenerlo en cuenta. Debes vender bonos, clases sueltas y estar en todas las plataformas agregadoras.\u00a0<\/span><\/p>\n

Es cierto que este tipo de servicios son atractivos y puedes pensar que conseguir\u00e1s contactar con muchos clientes. Hay muchas personas, especialmente j\u00f3venes, que buscan este tipo de servicios.<\/span><\/p>\n

La pregunta del mill\u00f3n: \u00bfes esto sostenible 3, 5,10 o 20 a\u00f1os?\u00a0<\/span><\/p>\n

Si no te importa que no lo sea, no pasa nada. Cuando el mercado saque experiencias diferentes, ya te sumar\u00e1s al carro de la nueva.<\/span><\/p>\n

Pero, \u00bfesta estrategia es segura y s\u00f3lida? \u00bfpodr\u00e1s recuperar tu inversi\u00f3n en un corto plazo de tiempo para reinvertir en un nuevo enfoque en poco tiempo?<\/span><\/p>\n

En pilates10 apostamos por una experiencia del cliente agradable, seria, responsable, eficaz, profesional y segura. Quiz\u00e1s no es tan llamativa ni divertida, pero pensamos que esta es la manera de crear una base s\u00f3lida de clientes que valoran nuestro trabajo.<\/span><\/p>\n<\/div>

Y si quieres entender por qu\u00e9 creemos m\u00e1s en los modelos s\u00f3lidos y sostenibles que en las modas pasajeras, hablemos.\u00a0<\/span><\/p>\n

>> Haz clic aqu\u00ed para reservar tu llamada<\/b><\/span><\/a><\/p>\n

Nos vemos en el camino hacia el \u00e9xito,<\/span><\/p>\n

Un solo cuerpo, cu\u00eddalo bien \ud83e\udde1<\/b><\/p>\n<\/div>

<\/span>Albert Montserrat<\/span><\/div>
<\/a><\/a><\/a><\/a><\/a><\/div><\/div><\/div>
Gerente Grupo:
\nDona10
\nPilates10 – Pilates10 Franquicias
\nPilates10 Academy
\nPilatesentucasa<\/div><\/div><\/div>
\n

Si este post ha sido de tu agrado te agradecemos que lo compartas con tus amigos, y si quieres a\u00f1adir algo m\u00e1s, \u00a1No dudes en dejarnos un comentario!<\/span><\/p>\n

Recuerda que tambi\u00e9n nos puedes encontrar en<\/span> Linkedin<\/a> <\/span>y nuestro<\/span> Canal Youtube<\/a><\/span> (Suscr\u00edbete para estar al d\u00eda de nuestro contenido \ud83d\ude09) , o visitar nuestra web<\/span> www.pilates10.com\/franquicias\/<\/a> <\/span>\u00a1Muchas gracias por estar ah\u00ed y hasta el pr\u00f3ximo post!<\/span><\/span><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":399,"featured_media":5186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":{"telephone":"+34657973448","message_send":"Hola! Gracias por contactarnos. 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