{"id":5032,"date":"2026-03-27T09:00:18","date_gmt":"2026-03-27T08:00:18","guid":{"rendered":"https:\/\/www.pilates10.com\/franquicias\/?p=5032"},"modified":"2026-04-02T19:50:30","modified_gmt":"2026-04-02T17:50:30","slug":"abrir-estudio-pilates-pasos-negocio","status":"publish","type":"post","link":"https:\/\/www.pilates10.com\/franquicias\/abrir-estudio-pilates-pasos-negocio\/","title":{"rendered":"El camino para abrir un estudio de Pilates (y por qu\u00e9 no conviene recorrerlo solo)"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-left:0px;\"><p><span style=\"font-weight: 400;\">Hay algo que muchas personas descubren cuando empiezan a pensar en abrir su propio estudio de Pilates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La idea es emocionante.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Imaginar el espacio, las clases, la comunidad que se crear\u00e1 alrededor del centro\u2026 todo eso es la parte bonita del proyecto.<\/span><\/p>\n<p><b>Pero hay una realidad que aparece muy pronto.\u00a0<\/b><\/p>\n<p><b>Abrir un estudio no es una l\u00ednea recta.\u00a0<\/b><\/p>\n<p><b>Es un camino lleno de curvas.\u00a0<\/b><\/p>\n<p><span style=\"color: #df4724;\"><b>Y cada curva trae una decisi\u00f3n importante.<\/b><\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\"><p><span style=\"font-weight: 400;\">La primera suele ser encontrar el local adecuado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No basta con que sea bonito o est\u00e9 en una buena calle. Tiene que tener las dimensiones correctas, una distribuci\u00f3n que permita trabajar bien con las m\u00e1quinas, cumplir normativa, permitir una circulaci\u00f3n c\u00f3moda de los clientes\u2026 y adem\u00e1s tener sentido a nivel de mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s llega la fase de adaptaci\u00f3n del espacio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Obra, instalaciones, iluminaci\u00f3n, imagen de marca, distribuci\u00f3n de las salas\u2026 Cada detalle influye en c\u00f3mo se percibe el estudio y en c\u00f3mo funciona en el d\u00eda a d\u00eda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero el local es solo una parte del camino.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mientras eso ocurre, hay muchas otras piezas que tambi\u00e9n deben encajar.<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#df4724;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">El equipo de instructores.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">La formaci\u00f3n.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">El software de gesti\u00f3n.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">La web.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">La ficha de Google My Business.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Las redes sociales.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">La estrategia de preventa.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">La captaci\u00f3n de los primeros clientes antes de abrir.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Las horas de clase, salarios, pol\u00edtica de precios, remesas,.. \u00a1Y muchos m\u00e1s!..<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-margin-top:0px;--awb-margin-bottom:0px;\"><p><span style=\"font-weight: 400;\">Y todo eso tiene que ocurrir en el momento adecuado y en el orden correcto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Porque abrir un estudio no es solo preparar un espacio. Es preparar un negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y cuando alguien intenta recorrer ese camino completamente solo, <\/span><b>es normal que aparezcan dudas, retrasos o decisiones que luego cuesta corregir.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Por eso muchas personas deciden hacerlo acompa\u00f1adas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cuando trabajas con un sistema que ya ha recorrido ese camino muchas veces, muchas de esas curvas desaparecen.<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#df4724;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Los protocolos ya existen.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Las herramientas ya est\u00e1n probadas.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-weight: 400;\">Y cada fase del proyecto tiene un orden claro.<\/span><\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\" style=\"--awb-margin-top:0px;\"><p><span style=\"font-weight: 400;\">El camino sigue existiendo, por supuesto.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero deja de ser un camino lleno de incertidumbre para convertirse en un proceso mucho m\u00e1s claro.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">Si quieres ver c\u00f3mo acompa\u00f1amos a nuestros franquiciados en cada una de esas fases, desde el local hasta la apertura del estudio:<\/span><\/p>\n<p><a href=\"https:\/\/calendly.com\/pilates10franquicias\/cita-programada?month=2026-03\"><span style=\"color: #df4724;\"><b>&gt;&gt; Haz clic aqu\u00ed para reservar tu llamada<\/b><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nos vemos en el camino hacia el \u00e9xito,<\/span><\/p>\n<p><b>Un solo cuerpo, cu\u00eddalo bien \ud83e\udde1<\/b><\/p>\n<\/div><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:var(--awb-color1);--awb-pic-borderradius:0px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:2px;--awb-social-box-border-right:2px;--awb-social-box-border-bottom:2px;--awb-social-box-border-left:2px;--awb-social-box-border-color:var(--awb-custom14);--awb-social-box-border-color-hover:var(--awb-color1);--awb-social-box-colors-hover:var(--awb-custom12);--awb-social-icon-boxed-colors:var(--awb-color3);--awb-social-icon-colors:var(--awb-color1);--awb-social-icon-colors-hover:var(--awb-color1);\"><div class=\"person-desc\" style=\"background-color:var(--awb-color1);padding:40px;margin-top:0;\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\"><\/span><span class=\"person-title\">Montse Pujol<\/span><\/div><div class=\"fusion-social-networks boxed-icons\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/montsepujolmartinez\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"LinkedIn\" title=\"LinkedIn\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-youtube awb-icon-youtube custom\" aria-label=\"fusion-youtube\" href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"YouTube\" title=\"YouTube\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp custom\" aria-label=\"fusion-whatsapp\" href=\"https:\/\/api.whatsapp.com\/send?phone=34657973448\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Whatsapp\" title=\"Whatsapp\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:&#102;&#114;a&#110;q&#117;&#105;ci&#097;s&#064;&#112;il&#097;&#116;&#101;&#115;&#049;&#048;&#046;&#099;om\" target=\"_self\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Mail\" title=\"Mail\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-phone awb-icon-phone custom\" aria-label=\"fusion-phone\" href=\"tel:657 973 448\" target=\"_self\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Phone\" title=\"Phone\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\">Direcci\u00f3n Operativa Pilates10 Franquicias<br \/>\nMarketing Digital y SEO de Pilates10 Academy<\/div><\/div><\/div><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:84px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color1);border-width:2px;border-color:var(--awb-custom_color_3);border-style:solid;\"><div class=\"reading-box-additional\">\n<p><span style=\"color: #333333;\">Si este post ha sido de tu agrado te agradecemos que lo compartas con tus amigos, y si quieres a\u00f1adir algo m\u00e1s, \u00a1No dudes en dejarnos un comentario!<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"color: #333333;\">Recuerda que tambi\u00e9n nos puedes encontrar en<\/span><span style=\"color: #df4724;\"> <a style=\"color: #df4724;\" href=\"https:\/\/www.linkedin.com\/company\/pilates10\/\">Linkedin<\/a> <\/span><span style=\"color: #333333;\">y nuestro<\/span> <span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\">Canal Youtube<\/a><\/span> <span style=\"color: #333333;\">(Suscr\u00edbete para estar al d\u00eda de nuestro contenido \ud83d\ude09) , o visitar nuestra web<\/span> <span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/www.pilates10.com\/franquicias\">www.pilates10.com\/franquicias\/<\/a> <\/span><span style=\"color: #333333;\">\u00a1Muchas gracias por estar ah\u00ed y hasta el pr\u00f3ximo post!<\/span><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":399,"featured_media":5049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":{"telephone":"+34657973448","message_send":"Hola! Gracias por contactarnos. Soy Montse, \u00bfEn qu\u00e9 puedo ayudarte?"},"footnotes":""},"categories":[6,8],"tags":[45,89,88,83,15,16,20,46],"class_list":["post-5032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emprendedores","category-general","tag-abrir-centro-pilates","tag-break-even","tag-competencia","tag-estudios-pilates","tag-franquicia","tag-franquicia-pilates","tag-inversion","tag-inversion-segura"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Abrir un estudio de Pilates: lo que debes tener en cuenta<\/title>\n<meta name=\"description\" content=\"Descubre todo lo que implica abrir un estudio de Pilates: local, obra, equipo, software, preventa y estrategia de negocio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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