{"id":4883,"date":"2026-02-11T08:24:58","date_gmt":"2026-02-11T07:24:58","guid":{"rendered":"https:\/\/www.pilates10.com\/franquicias\/?p=4883"},"modified":"2026-04-02T19:55:11","modified_gmt":"2026-04-02T17:55:11","slug":"un-traspaso-una-crisis-y-una-gran-idea","status":"publish","type":"post","link":"https:\/\/www.pilates10.com\/franquicias\/un-traspaso-una-crisis-y-una-gran-idea\/","title":{"rendered":"Un traspaso, una crisis\u2026 y una gran idea"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--link_color: var(--awb-color3);--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>El viernes pasado celebramos algo muy especial.<br \/>\nNo fue una inauguraci\u00f3n.<br \/>\nNo fue un nuevo centro.<\/p>\n<p>Celebramos<strong> 20 a\u00f1os de vida de<\/strong> <strong>Dona10 C\u00f2rsega.<\/strong><br \/>\nY con ello, el nacimiento de todo lo que hoy es el <strong><span style=\"color: #df4724;\">grupo Pilates10.<\/span><\/strong><\/p>\n<p>Hace 20 a\u00f1os, nada de esto estaba en un Excel.<br \/>\nNo hab\u00eda franquicias, ni expansi\u00f3n, ni estrategia de red.<br \/>\nHab\u00eda una decisi\u00f3n valiente.<\/p>\n<p><strong>Albert Montserrat<\/strong> asumi\u00f3 el traspaso de un gimnasio femenino de barrio. Un centro mediano, con clientas fieles, pero en un contexto complicado. Poco despu\u00e9s lleg\u00f3 una crisis fuerte: subida del IVA, entrada de grandes cadenas en<strong> Barcelona<\/strong>, modelos de volumen imposibles de competir desde un centro de proximidad.<\/p>\n<p>Y ah\u00ed lleg\u00f3 la pregunta que lo cambi\u00f3 todo:<br \/>\n<strong><span style=\"color: #df4724;\">\u00bfSeguimos igual\u2026 o cambiamos el modelo?<\/span><\/strong><\/p>\n<p>La respuesta no fue crecer m\u00e1s r\u00e1pido.<\/p>\n<\/div><ul style=\"--awb-iconcolor:#df4724;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Fue <strong>especializarse mejor.<\/strong><\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Apostar por el Pilates cuando todav\u00eda no era tendencia.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Por la calidad antes que el volumen.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Por la salud real antes que la moda.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-2\" style=\"--awb-margin-top:20px;\"><p>De esa decisi\u00f3n naci\u00f3<strong><a href=\"https:\/\/www.dona10.com\/\"> Dona10<\/a>.<\/strong><br \/>\nY poco a poco, con constancia y mucho criterio, llegaron m\u00e1s centros.<br \/>\n<span style=\"font-weight: 400;\">Cada apertura con el mismo cuidado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Cada paso sin perder la esencia.<\/span><\/p>\n<p><strong>En 2017 naci\u00f3 la escuela <a href=\"https:\/\/www.pilates10academy.com\/\">Pilates10 Academy<\/a><\/strong>, que actualmente no solo imparte formaciones en Barcelona, sino que tambi\u00e9n se ha expandido a ciudades como Sevilla, San Sebasti\u00e1n, Girona y Madrid.<\/p>\n<p><span style=\"color: #000000;\">Con el tiempo, el modelo evolucion\u00f3.<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#df4724;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">El Pilates se profesionaliz\u00f3.<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>La gesti\u00f3n se <strong>protocoliz\u00f3<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">Y lo que funcionaba en un centro empez\u00f3 a funcionar en muchos.<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:20px;\"><p><strong><span style=\"color: #df4724;\">As\u00ed naci\u00f3 Pilates10.<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Hoy, 20 a\u00f1os despu\u00e9s, miramos atr\u00e1s con orgullo y hacia delante con much\u00edsima ilusi\u00f3n:<\/span><\/p>\n<\/div><ul style=\"--awb-iconcolor:#df4724;--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-3 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>8 centros propios<\/strong><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>13 centros franquiciados<\/strong> (los 3 primeros ya han apostado por abrir su segundo centro)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><strong>Una escuela propia <\/strong>( www.pilates10academy.com)<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Una <strong>plataforma online<\/strong> para usuarios (www.pilatesentucasa.com), con inscritos de todas partes del mundo<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\"><strong>Un equipo <\/strong>que, en algunos casos, lleva con nosotros desde el primer d\u00eda<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-arrow-circle-right fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Y una <strong>red que sigue creciendo<\/strong> sin perder su identidad<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-4\" style=\"--awb-margin-top:20px;\"><p>En la fiesta del viernes hab\u00eda una imagen que lo resum\u00eda todo:<br \/>\nuna foto de equipo, con personas que siguen aqu\u00ed despu\u00e9s de 20 a\u00f1os.<\/p>\n<p>Eso no es casualidad.<br \/>\nEso es cultura.<br \/>\nEso es cuidar bien las decisiones, incluso cuando nadie las ve.<\/p>\n<p><strong>Porque si algo hemos aprendido en estos 20 a\u00f1os es esto: <\/strong><strong>los proyectos que duran no son los que crecen m\u00e1s r\u00e1pido,<\/strong><br \/>\n<strong>sino los que deciden mejor.<\/strong><\/p>\n<p>Gracias a todas las personas que hab\u00e9is formado parte del camino.<br \/>\nY gracias a quienes est\u00e1is llegando ahora y os sum\u00e1is a esta historia.<\/p>\n<p><strong><span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/bit.ly\/CITAP10\">&gt;&gt; Haz clic aqu\u00ed para reservar tu llamada<\/a><\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Nos vemos en el camino hacia el \u00e9xito,<\/span><\/p>\n<p><strong><i>Un solo cuerpo, cu\u00eddalo bien<\/i><\/strong><span style=\"font-weight: 400;\"> \ud83e\udde1<\/span><\/p>\n<\/div><div class=\"fusion-person person fusion-person-left fusion-person-1 fusion-person-icon-top\" style=\"--awb-pic-style-color:var(--awb-color1);--awb-pic-borderradius:0px;--awb-margin-top:0px;--awb-margin-right:0px;--awb-margin-bottom:0px;--awb-margin-left:0px;--awb-social-box-border-top:2px;--awb-social-box-border-right:2px;--awb-social-box-border-bottom:2px;--awb-social-box-border-left:2px;--awb-social-box-border-color:var(--awb-custom14);--awb-social-box-border-color-hover:var(--awb-color1);--awb-social-box-colors-hover:var(--awb-custom12);--awb-social-icon-boxed-colors:var(--awb-color3);--awb-social-icon-colors:var(--awb-color1);--awb-social-icon-colors-hover:var(--awb-color1);\"><div class=\"person-desc\" style=\"background-color:var(--awb-color1);padding:40px;margin-top:0;\"><div class=\"person-author\"><div class=\"person-author-wrapper\"><span class=\"person-name\"><\/span><span class=\"person-title\">Montse Pujol<\/span><\/div><div class=\"fusion-social-networks boxed-icons\"><div class=\"fusion-social-networks-wrapper\"><a class=\"fusion-social-network-icon fusion-tooltip fusion-linkedin awb-icon-linkedin custom\" aria-label=\"fusion-linkedin\" href=\"https:\/\/www.linkedin.com\/in\/montsepujolmartinez\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"LinkedIn\" title=\"LinkedIn\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-youtube awb-icon-youtube custom\" aria-label=\"fusion-youtube\" href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"YouTube\" title=\"YouTube\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-whatsapp awb-icon-whatsapp custom\" aria-label=\"fusion-whatsapp\" href=\"https:\/\/api.whatsapp.com\/send?phone=34657973448\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Whatsapp\" title=\"Whatsapp\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-mail awb-icon-mail custom\" aria-label=\"fusion-mail\" href=\"mailto:&#102;&#114;&#097;&#110;&#113;u&#105;&#099;i&#097;&#115;&#064;p&#105;la&#116;&#101;s10.c&#111;m\" target=\"_self\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Mail\" title=\"Mail\"><\/a><a class=\"fusion-social-network-icon fusion-tooltip fusion-phone awb-icon-phone custom\" aria-label=\"fusion-phone\" href=\"tel:657 973 448\" target=\"_self\" style=\"color:var(--awb-color1);background-color:var(--awb-color3);border-color:var(--awb-custom14);border-radius:0px;font-size:18px;padding:12px;\" data-placement=\"none\" data-title=\"Phone\" title=\"Phone\"><\/a><\/div><\/div><\/div><div class=\"person-content fusion-clearfix\">Direcci\u00f3n Operativa Pilates10 Franquicias<br \/>\nMarketing Digital y SEO de Pilates10 Academy<\/div><\/div><\/div><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:84px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color1);border-width:2px;border-color:var(--awb-custom_color_3);border-style:solid;\"><div class=\"reading-box-additional\">\n<p><span style=\"color: #333333;\">Si este post ha sido de tu agrado te agradecemos que lo compartas con tus amigos, y si quieres a\u00f1adir algo m\u00e1s, \u00a1No dudes en dejarnos un comentario!<\/span><\/p>\n<p><span style=\"color: #ffffff;\"><span style=\"color: #333333;\">Recuerda que tambi\u00e9n nos puedes encontrar en<\/span><span style=\"color: #df4724;\"> <a style=\"color: #df4724;\" href=\"https:\/\/www.linkedin.com\/company\/pilates10\/\">Linkedin<\/a> <\/span><span style=\"color: #333333;\">y nuestro<\/span> <span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\">Canal Youtube<\/a><\/span> <span style=\"color: #333333;\">(Suscr\u00edbete para estar al d\u00eda de nuestro contenido \ud83d\ude09) , o visitar nuestra web<\/span> <span style=\"color: #df4724;\"><a style=\"color: #df4724;\" href=\"https:\/\/www.pilates10.com\/franquicias\">www.pilates10.com\/franquicias\/<\/a> <\/span><span style=\"color: #333333;\">\u00a1Muchas gracias por estar ah\u00ed y hasta el pr\u00f3ximo post!<\/span><\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":399,"featured_media":4884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":{"telephone":"+34657973448","message_send":"Hola! 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