{"id":2973,"date":"2022-06-09T09:54:49","date_gmt":"2022-06-09T09:54:49","guid":{"rendered":"https:\/\/www.pilates10.com\/?p=2973"},"modified":"2025-03-27T10:40:03","modified_gmt":"2025-03-27T09:40:03","slug":"que-puntos-he-de-tener-en-cuenta-en-la-ubicacion-a-la-hora-de-abrir-una-franquicia-parte-1","status":"publish","type":"post","link":"https:\/\/www.pilates10.com\/franquicias\/que-puntos-he-de-tener-en-cuenta-en-la-ubicacion-a-la-hora-de-abrir-una-franquicia-parte-1\/","title":{"rendered":"\u00bfQu\u00e9 puntos he de tener en cuenta en la ubicaci\u00f3n, a la hora de abrir una franquicia? parte 1."},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Si ya hab\u00e9is empezado a buscar local para emprender y abrir una franquicia, uno de los puntos \u201cclave\u201d (entre muchos otros) es la ubicaci\u00f3n. Ser\u00e1 una de las grandes patas de tu negocio y la que va a repercutir de manera muy directa a la cuenta de tus resultados.<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:21px;--awb-margin-top:25px;\"><p>Pensar en una ubicaci\u00f3n implica tener en cuenta muchas variables, que las podemos resumir en 2:<\/p>\n<\/div><ul style=\"--awb-line-height:27.2px;--awb-icon-width:27.2px;--awb-icon-height:27.2px;--awb-icon-margin:11.2px;--awb-content-margin:38.4px;--awb-circlecolor:rgba(255,255,255,0);--awb-circle-yes-font-size:14.08px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Zona Geogr\u00e1fica (tanto poblaci\u00f3n como zona de influencia m\u00e1s directa).<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>Calle exacta de ubicaci\u00f3n del negocio.<\/p>\n<\/div><\/li><\/ul><div class=\"fusion-text fusion-text-3\" style=\"--awb-margin-top:25px;\"><p>En este video, Albert Montserrat (Gerente de los estudios dona10 y pilates10), nos comparte una pautas y n\u00fameros que ten\u00e9is que tener en cuenta para analizar el punto 1: vuestra Zona Geogr\u00e1fica. Vamos a centrarnos en nuestro modelo de negocio, abrir un estudio \u201cPilates10\u201d , pero tambi\u00e9n estos tips que te vamos a compartir te van a servir <strong>si tu modelo es cualquier centro deportivo \u201cEspecialista\u201d o \u201cBoutique\u201d.<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><p>La firma del precontrato sirve para que el franquiciador reserve una zona\/poblaci\u00f3n (lo que estipule la franquicia) al franquiciado hasta que este encuentre el local adecuado.<\/p>\n<p>Cada franquicia establece las condiciones para los locales (m\u00b2, fachada, densidad de poblaci\u00f3n, etc..). Toca la parte de b\u00fasqueda, mirar varios locales en la zona que queremos, es fundamental que antes de hacer el trabajo de \u201cB\u00fasqueda\u201d hayas tenido una conversaci\u00f3n con la franquicia, es importante que den unas pautas para saber qu\u00e9 necesita tu local para tener \u00e9xito, adem\u00e1s estudiar\u00e1n la zona (har\u00e1n un potente estudio del mercado) y te marcar\u00e1n cu\u00e1l ubicaci\u00f3n seria la id\u00f3nea.<strong> Una vez con toda esa informaci\u00f3n, ya puedes iniciar la b\u00fasqueda de tu local:<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-font-size:24px;--awb-margin-top:15px;--awb-margin-bottom:25px;\"><p>Si est\u00e1s pensando en abrir un estudio o centro Boutique, coge l\u00e1piz y papel \ud83d\udcddporque este v\u00eddeo te va a interesar \ud83d\ude09 \ud83d\udc47<\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:px;--awb-max-height:px;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"cYf3i-yp2AY\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"\" height=\"\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><div class=\"fusion-text fusion-text-6\" style=\"--awb-text-color:var(--awb-custom_color_2);--awb-margin-top:25px;\"><p>Suscribete a nuestro Canal de <a href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\">youtube<\/a> para ver la segunda parte, en breve la compartiremos con todos vosotros \ud83d\ude09<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-reading-box-container reading-box-container-1\" style=\"--awb-title-color:var(--awb-color5);--awb-margin-top:0px;--awb-margin-bottom:84px;\"><div class=\"reading-box\" style=\"background-color:var(--awb-color1);border-width:8px;border-color:var(--awb-custom_color_3);border-style:solid;\"><div class=\"reading-box-additional\">\n<p>Si este post ha sido de tu agrado te agradecemos que lo compartas con tus amigos, y si quieres a\u00f1adir algo m\u00e1s, \u00a1No dudes en dejarnos un comentario!<\/p>\n<p>Recuerda que tambi\u00e9n nos puedes encontrar en <a href=\"https:\/\/www.linkedin.com\/company\/pilates10\/\">Linkedin<\/a> y nuestro <a href=\"https:\/\/www.youtube.com\/channel\/UCSCWc0PUB1Ht8UKppp347Cg\">Canal Youtube<\/a> (Suscr\u00edbete para estar al d\u00eda de nuestro contenido \ud83d\ude09) , o visitar nuestra web <a href=\"https:\/\/www.pilates10.com\/franquicias\">www.pilates10.com\/franquicias\/<\/a> \u00a1Muchas gracias por estar ah\u00ed y hasta el pr\u00f3ximo post!<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":399,"featured_media":2988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":{"telephone":"+34657973448","message_send":"Hola!\nSoy Montse, \u00bfEn que puedo ayudarte?"},"footnotes":""},"categories":[7,8],"tags":[11,12,15,18],"class_list":["post-2973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-general","tag-centro-de-pilates","tag-emprendedor","tag-franquicia","tag-franquicias-pilates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 puntos he de tener en cuenta en la ubicaci\u00f3n? 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